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Welcome to BIG AD EMAIL EZINE DECEMBER 4TH 2004 issue
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{ARTICLE }
 

Why Pay-Per-Inclusion Search Engines are Dying
By John Lynch

A Pay-Per-Inclusion  search engine is a service in which
a search engine charges you a certain amount to spider
and include your website in its database. For this fee,
regular repeated spiderings are guaranteed, so you are
sure to be indexed.

However, rankings are not guaranteed. These pages have
no advantage over any page submitted for free. A few
years ago, pay-per-inclusion search engines such as Inktomi,
Altavista, Ask Jeeves and Yahoo were introduced.
However, they have failed badly and have lost traffic to
Google.

Why Google is Tops

Google built the LARGEST search engine database because
it refused to adopt the pay-per-inclusion model. By allowing
every website to submit its pages free, it built an enormous
database of websites. Good news for everyone searching
Google’s database!

Google’s competitors were unable to deliver the same results,
partly because they had fewer websites to choose from.
If you charge for entry into a search engine, you eliminate
over 90% of the websites on the Net which cannot justify
such a fee.

What the pay-per-inclusion search engines did not understand
was that their real customers were the ADVERTISERS and
not the searchers. Nor were the websites the customers of the
engines.

The advertisers pay the search engines, so they are the customers.
Google recognized this and decided to keep the advertisers happy
by providing a large database of websites. This large database
became well known and it attracted great numbers of searches.
These searches were exposed to the advertisers’ products and
the searches led to good sales. To make this most efficient,
search engine submission must be free.

Search Engine Model is Similar to Television

This is all similar to television where programs are made for
the masses and given away free. Then the advertisers step in
and make the money! As a search engine survives by the quality
of its search results, surfers and sites flocked to Google making it
the number one search engine.

Why the Death of Pay-Per-Inclusion SE’s is Good for Small Sites

Only large quality SE databases can fulfill the needs of surfers. Your
relationships with the search engines is one of mutual benefit. You need
the traffic and the search engines provide the quality content.

Therefore by creating good websites with quality content and submitting
them free to the search engines, you are both winning. There is no need

to spend enormous amounts on search engine submission and optimization.
All you need to do is create good websites with the appropriate keywords
for your pages and everything else will take care of itself.

Of course, this is where we were at the beginning of the Internet revolution,
except certain search engines got too greedy and thought they could cash
in on unfortunate small website owners!


©  John Lynch


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