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Welcome to BIG AD EMAIL EZINE MAY 7TH 2005 issue pt1
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{THIS WEEKS ARTICLE }
 

Five Web Site Revenue Boosting Marketing Strategies
By Abe Cherian

To maximize the selling power of your web site you
need more than just a professional web site and
great products -- you must implement strategies
that produce more dollar revenue per customer.

Here are five strategies that you can use to boost
sales from your web site.

  
1) Upsell at point of sale:
  
   The easiest time to sell more is at the point of
   sale, when your customer has already decided to
   purchase your main product. This is when your
   customer is in a purchase mode. The customer has
   already opened his wallet and is ready to pay you.
  
   You can ethically capitalize on this by offering
   your customer more products that will compliment
   the product that he/she is about to purchase. Make
   sure that you offer the special product for a
   cheaper price than what it normally sells.
  
   Up-selling is the easiest way to increase your
   profits. You'll see that 25% to 40% of your
   customers will take advantage of your special
   offer.

2) Present higher packages before less expensive
   packages:

   If you are selling multiple products or services,
   present the higher package before your less
   expensive package. It's a proven fact the if you
   present your higher packages before the less
   expensive packages, more customers will go for
   your higher package.

3) Add an interactive Communication Platform:

   Initiating interaction with visitors and
   customers and supplying helpful information
   before they leave your site you can dramatically
   reduce shopping cart abandonment and increase
   average order size.
  
   www.liveperson.com chat service is a good service
   where your visitors can chat with you if they have
   questions.
  
  
4) Use a lead-capture landing page:
  
   Most people just send visitors to their main
   splash page, which is probably not the most
   effective way to market if you want more
   conversion. A better way to get more out of
   your visitors would be to use a lead-capture
   landing page instead of your splash page.
  
   A lead-capture page is a single web page that
   highlights the main benefits of your product
   without giving any more information other than
   creating interest in your product. It then
   prompts your visitors to type in their contact
   information to proceed further. Your visitors
   are then redirected to your main web site.
  
   You can now follow-up with qualified prospects
   and convert more visitors into paying customers.
   Using a lead-capture page has proven to increase
   conversion rates by up to 35%.
  
   You can create a lead-capture page or use a
   third party service to create and manage all
   your leads. One major advantage of third party
   services like www.imediatools.com is that you can
   manage and follow-up with your prospects
   automatically.
  

5) Add a comparison chart:

   You will close more sales quickly by showing your
   visitors how your product stands out from your
   competitor's.
 
  
There are many strategies that you can use to increase
sales and conversions, but you can be sure to increase
revenue from your web site by using the five strategies
above.


Abe Cherian is the owner of Multiple Stream Media,
a company that helps online businesses find new
prospects and clients, who are anxious to grow
their business fast, and without spending a fortune
in advertising and automation.
www.multiplestreammktg.com - www.imediatools.com

 

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