How to Actually Make Money in Network Marketing
By Willie Crawford

Most people that I know who are, or have been in network 
marketing, never seem to make a dime!  Others (myself 
included) make a small fortune.  If you're not doing VERY
well with your business, and you're honestly putting in 
the effort, let me explain to you how to turn things around!

First of all, you need to make sure that you have the right
product.  That's the biggest mistake I see those who're 
failing make. At the same time, I see many marketing the
same products that I do, not having the same success. So 
that's only one piece of the puzzle.  Still, it's a very 
important piece of the puzzle.

The product must be:

- A product that you can't buy cheaper at the local Wal-Mart!
If your potential customers could get the product cheaper
locally, you'll have a hard time marketing it to people
who, at least subconsciously, have to believe that they're 
being ripped off. To honestly evaluate "the true value"
of the product you also need to separate the product from
the "biz-op" end of it.  The product has to actually be worth
the asking price even if it didn't offer resellers or 
representatives a chance to profit from selling it.

- A product category that a large group of people are already
buying.  Having to educate people that they need your product
is an uphill... and often losing... battle.  Why not offer 
them something they're already using.

- A consumable product.  One-time sales mean you are 
constantly searching for new customers.  It's sooooo much
easier to market something that they will love, use up, and 
keep getting more of from you. Built-in residual income simply
can't be beat. Make the sale once... do the work once, and
then earn commissions for a very long time.

Let me give you a quick example of such a product. Practically
everyone over 6-years-old in America, and in many countries, 
send greeting cards. They send them for holidays, birthdays,
graduations, the birth of a child, wedding, etc.  Some people
send as many as 70 cards a year... my wife probably falls 
into that category.

My wife and many others send tons of cards costing up to $5
each.  Actually, it's more correct to say that she now sends
cards on all of these occasions for less than $1 each. No,
those are NOT e-cards, and that price includes postage. She
sends them through a network marketing company that does
print on demand cards, and allows her to upload her address
book into an online database, and then reminds her of when 
it's time to send birthday cards, etc.  This product also
has wide appeal to professionals such as car dealers, bankers,
realtors, lawyers, etc., because the system allows them to 
send entire campaigns of pre-scheduled sequences of 
personalize cards. It's very powerful.

That is just one example, one I happen to really like, of 
a network marketing business where you don't have to create
demand, or search for customers. They're just waiting for
you to show them a product that will actually save them
money.  Since these cards are fully personalized, don't
require you to even leave your house, and can be sent in a
few seconds... all for under a dollar, I doubt that even
Wal-Mart can compete.  It's a no-brainer!  Take a look at:
http://www.makeloyalcustomers.com/willie

You can even request a sample account be set up so that
you can take the system for a test drive.  The "try before
you buy model" is time tested and PROVEN to work!

The only drawback to the card system is that they don't
accept distributors outside the U.S. and its territories.
Customers can be from anywhere though.

Now, aside from the product, you need:

- A proven company.  The management needs to know what
it's doing, and that only comes from experience in managing
a similar business. It simply doesn't make sense to risk
your time and other resources on inexperienced management.

- A well-designed website. This is a BIG drawback for
many network marketing companies I see. Their site 
leaves you guessing "What in the world is this site about!"
Most visitors that you manage to attract to such as site
will simply leave, and in the process leave you frustrated
with your lack of success.

- A compensation plan that doesn't require a Ph.D. to 
understand.  For some reason, most network marketing
companies choose to express their compensation plans
in terms only someone "high on crack cocaine" could begin 
to comprehend.  The easier it is for someone to understand
the compensation plan, the better. After all, your
prospects are coming into it for the money, so they must
be able to understand how, and how much, they'll get paid.

- A belief in the product strong enough that you
can honestly recommend it. All of our communications
have a "tone" to them... even our written communications.
We humans pick up on subtleties in communication, and
we ARE able to tell when someone doesn't really 
believe what they're saying to us. We get that feeling
that something "isn't quite right."  At the same time,
when someone shares information with you about a product
that they're totally "ga-ga" over, you pick up on that
too.

The business also needs to require some initial investment. 
Having studied hundreds of different companies, and different
business models, I expect to make an investment to get into a 
good network marketing program. You need to attract serious
business people, and programs that you can get into
for absolutely nothing generally only attract those who 
will never upgrade, never do anything to really promote 
the business, and expect you to do everything for them.

A nominal fee for the starter kit serves to weed out
those who would waste a lot of your time, and allows
you to spend time working with those willing to invest in
actually building a business. The reality is that there's
no business, that I know of, that you can get into without
some type of investment!  

Another essential is training for team members. You MUST
have a duplicable system that anyone can plug into.  It 
can't be only suitable for certain personality types. 
Any new person must be able to follow the step-by-step
training, and because of the system in place, achieve
the same results. The training needs to be available
on webpages, in printable form, and in audio form, so 
that team members can digest it in whatever form they 
learn best in.  Live training events... or perhaps webinars
need to also be available.

Far too many people fail in network marketing simply
because they can't do what the top producers are
doing. When that happens, it's because the top producers
are often "lone wolves" off doing their own thing 
outside of the system. What that does is allow the lone
wolf to bring in a lot of people who can't do what 
they're doing. That formula simply can't work long-term.

One final factor that differentiates the successful 
from the unsuccessful network marketer... the successful
network marketer only recruits the right people. They
interview prospects to determine why they want to get
into the business in the first place. If the prospect
doesn't have compelling, emotional reason for wanting
to get into the business, top producers don't waste
their time recruiting them.  That takes a lot of
discipline, but it's the only way to build an 
organization that will be successful long-term.  Bringing 
in the wrong people... people who won't work, and want
you to do everything for them, only leads to disappointments
for everyone involved.

I've just shared with you the key to actually making lots
of money in network marketing. It's all really just
common sense, but common sense that far too few people
seem to be applying.  Think about what was just shared
with you above. Then ask if you're doing it right. If not,
making a few corrections will dramatically improve your
results.



Willie Crawford is a corporate president, published author,
seminar speaker and host, tele-seminar speaker and host, 
retired military officer, karate black belt, Master Network 
Marketing Trainer, and lifetime student of marketing. He shows
people how to actually generate substantial income on-line 
using very simple, easily modeled systems. An example of 
such a system that you can study and duplicate is at: 
http://ProfitMagician.com
 
 

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