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-------------------------------------------------------------------------------------------------------
  How To Sell More And Profit From Free Drive-Thru Traffic!
  - Abe Cherian
  -------------------------------------------------------------------------------------------------------
  You have seen it.... It's everywhere. Traffic exchanges, toolbar 
  traffic programs, incentive traffic programs...etc.
  
  Driving traffic 'through' your website and not really ' to your website
  content'. It's very inexpensive advertising and most of these advertising 
  programs are free.
  
  Marketers and site owners are seduced by the large flood of visitors
  to their website, thinking that more traffic means more sales.
  
  Much to their dismay, they find out that all these traffic programs did
  was increase their bandwidth and produced no leads and no sales. 
  
  Now, how do you convert these non-qualified visitors into qualified 
  prospects and then to paying customers?
  
  How do you find a 'diamond in the rough'? You gotta sift it carefully.
  
  Finding good customers is like finding 'diamond in the rough'.
  
  So, how do you find customers (find diamond), sell more, and profit 
  from 'drive thru' traffic (the rough)?
  
  You carefully sift it!
  
  Here is an example...
  
  You (ABC Company) promotes a whole line of business opportunities 
  and affiliate programs. And, you are using one of those traffic programs 
  to promote it.
  
  See ABC's Website: 
  http://www.imediatools.com/abccompany.html
  
  You get, not three, not two, but ONLY ONE CHANCE to turn these 
  visitors into paying customers... 
  
  But, here is what happens...
  
  Most of your visitors will take a peek at your splash page and leave the 
  website for many reasons: 
  
  ** Not a good time to purchase. 
  ** Don't have enough time to read your website
  ** Did not understand the product due to clutter or information 
      overload on your website
  ** Did not see the real value in your product right away
  ** They like the product/service but just don't act on it right away
  ** Didn't like your website navigation
  ...and many other un-known and strange reasons.
  
  They will never get a chance to see your great offer ever again! You've 
  LOST them forever.
  
  Now, Imagine this! 
  
  What if those people were to visit a landing page like this one?
  http://www.imediatools.com/landingpage_eample.html
  
  This is called a 'Lead Capture Page'. When you use a 'Lead Capture
  Page' like this one, you'll capture 10-40% of your visitor's information
  for future follow-up and then re-direct them to your main website.
  
  You'll instantly see your conversion rate and sales go up, because:
  
  ** You will capture valid and qualified leads. 
  ** You will have enough leads to make sales daily! 
  ** You will get unlimited opportunities to contact them automatically
  ** You will increase sales and lower your advertising cost
  
  A good place to setup your lead capture page is www.imediatools.com 
  
  Stop losing qualified prospects, and start converting them into paying 
  customers.
  
  
  Abe Cherian is the owner of Multiple Stream Media (www.multiplestreammktg.com) 
  a leading marketing and advertising company helping thousands of small businesses 
  achieve success using direct selling tools and unique promotional methods.
  

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