Welcome to BIG AD EMAIL EZINE JUNE 12th 2004 issue
----------------------------------------------------------------------------------
This newsletter is sent by subscription only! Either because
you signed up via email,or through an ad co-op,or by using
one of our advertising services.As a Valued
Subscriber you have agreed to receive an issue every
Wednesday and a maximum of two solo ad issues per week.
If you want to be taken off this mailing list, please see the
instructions at the end of this newsletter.
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Please Note: We jealously guard your "e-mail address and
private information". We do not share, rent, sell, trade or in
any other way provide your information to outside parties.
We appreciate the trust you put in us.
If you have been forwarded a copy of our ezine and would
like to start receiving your own copy, just send an email to:
Current Subscribers 60,000
FTC regulation
All ads must comply with the guidelines, policies and
laws of the Federal Trade Commission
(http://www.ftc.gov/bcp/guides/guides.htm ). We retain the
right to edit or refuse any and ALL types of ads. We
encourage responsible advertising and marketing through
substantiation and documentation of all claims made.Please also see disclaimer at the end of this ezine.
{EZINE AD BIZ TOP SPONSOR}
NO ADS THIS WEEK
{DYNAVERT TOP SPONSOR ADS}
NO ADS THIS WEEK
{DCAC TOP SPONSOR ADS}
NO ADS THIS WEEK
{ESSENTIAL TEAM TOP SPONSOR ADS}
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{ARTICLE 1}
When Is A Niche Market Over-crowded?
Copyright 2004 By Willie Crawford
When investigating starting a business on the Internet, the
advice you値l very frequently get is to build a business in a
very targeted niche. You'll even be advised to find a niche
within a niche in some cases.
By focusing on a very tight niche, and offering only
products, services, and information within that niche, the
market naturally gravitates to you. The world will begin
recognizing you as the expert.
When someone is searching for information on that topic
in the search engines, since your site is so focused, it
naturally ranks higher. Since you've spent a lot of time
really researching the topic and related keywords, you
should naturally perform better in the pay-per-click search
engines too. Your focus will enable you to uncover
advantages that others miss.
As you initially choose a niche and begin to do your
research, you may notice that there is already a LOT of
people in that niche. There are already a lot of established
competitors. So you begin to doubt whether or not to get
into that market. How can you be sure that you're not
wasting your time by getting into an already saturated
market?
My rather bold statement to clients who ask me this
question is that as long as you differentiate yourself
sufficiently, you have NO competition.
If you enter a market where there are already a lot of
sellers, that's a good sign. It means that people are
interested in that product category.
If you check at the pay-per-clicks and there are already
500 bidders, that's a good sign. Usually, that means that
the demand is so high that it attracted all of those
bidders.
Your challenge, again, becomes to find a unique, unfilled
need in that crowded market and fill it. How do you do
this? You begin with research. Keyword research is the
easiest way to do it.
Here's how I begin, and how I often have clients begin...
Brainstorm, every term that you can think of related to
your anticipated niche. Then use a keyword research tool
to look for related terms. As you compile a list of more
and more terms related to your topic, you're doing two
things. You're searching for an under-served segment, and
you're looking for terms that you'll target in your search
engine marketing efforts later.
Absolutely the best tool that I've found for assessing the
competition in a given niche is a piece of software called
Ad Word Analyzer. With this tool you enter a single word
or phrase. The software then queries the Overture
(pay-per-click) search engine database. It finds all of the
related terms that people did searches on in the past
month.
Next, Ad Word Analyzer queries both the Google
AdWords and Overture databases to see how many
pay-per-click campaigns are already active. This gives
you a very powerful snapshot of:
- How many searches were done for each term last month
- How many webpages there are targeting each term
-The ratio of searches to webpages targeting the searched
term
- How many pay-per-click campaigns there are at Overture
targeting a term
- How many pay-per-click campaigns there are at Google
AdWords targeting a term
That is very powerful information! If you see that a lot of
people are searching on a term for example, but that there
aren't many merchants targeting this market, it may be a
good market for you. It may also not be a good market. It
is entirely possible that the reason no one is targeting the
market is because people interested in that topic are
largely unwilling to spend money on things pertaining to
the topic.
So a good place to start is with Ad Word Analyzer. It was
created by my friend, and fellow Floridian, Jeff Alderson.
You can get a copy of this essential tool at:
http://TheRealSecrets.com/adword-analyzer.html
This is the place to start in researching your market. Your
focus should be on doing keyword research and spending
a LOT of time investigating the market before you start
building a website or promoting a product.
Marty Foley and I have done two recent tele-seminars
centered around choosing keywords, using pay-per-clicks,
generating traffic, and increasing website conversions.
Altogether these two tele-seminars are more than 4 hour of
discussion and insights into building a finely-tuned
marketing machine. I encourage you to check these out.
You can grab both transcripts at:
http://MasterThePayPerClicks.com
Getting back to the very basic question of when is a market
overcrowded - it's overcrowded when you can't make a
satisfactory return on investment in that niche. What you
consider a satisfactory ROI is a personal judgment. It
depends upon what you could get if you invested your
resources in an alternative investment.
Frank, I don't see why you'd want to enter an arena where
the competition is already very fierce... such as Internet
Marketing. I've already shared with you (in earlier articles)
that there are people quietly making six or even
seven-figure incomes off in fairly obscure niches. My friend
John Evans wrote about nine such people in his book
Success Alert. This book is required reading for anyone I
mentor or coach and is available at:
http://Success-Alert.com
One final opinion on over-crowded niches.... Many people
get excited about a potential product until they start their
research. Then when they see that there IS competition,
they use that as an excuse not to go through with the project.
They then move on to another potential niche, and repeat the
process. After they've checked out 20 different niches, and
concluded that they're all too competitive, it's really time for
them to take a serious look at their thought process.
Hopefully you do thorough research, but don't let a little
competition stop you from entering a market. If there is no
competition in a market, it's often because others have already
investigated that niche and determined it to be a total waste of
time. Sometimes it's good to follow the crowd... Just figure out
a way to stand out in that crowd.
--
Willie Crawford has been teaching others how to build an on-line
business since late 1996. Frequently featured in radio, magazine
and newspaper articles and interviews, Willie teaches the average
guy what the top marketers are doing but seldom talking about.
Willie provides detailed how to information in his newsletter,
through his personal coaching, and at his annual how to workshop.
Subscribe to Willie's free course at: http://williecrawford.com/
----------------------------------------------------------------------------------
This newsletter is sent by subscription only! Either because
you signed up via email,or through an ad co-op,or by using
one of our advertising services.As a Valued
Subscriber you have agreed to receive an issue every
Wednesday and a maximum of two solo ad issues per week.
If you want to be taken off this mailing list, please see the
instructions at the end of this newsletter.
All subscription requests are kept on file for verification.
Please Note: We jealously guard your "e-mail address and
private information". We do not share, rent, sell, trade or in
any other way provide your information to outside parties.
We appreciate the trust you put in us.
If you have been forwarded a copy of our ezine and would
like to start receiving your own copy, just send an email to:
Current Subscribers 60,000
FTC regulation
All ads must comply with the guidelines, policies and
laws of the Federal Trade Commission
(http://www.ftc.gov/bcp/guides/guides.htm ). We retain the
right to edit or refuse any and ALL types of ads. We
encourage responsible advertising and marketing through
substantiation and documentation of all claims made.Please also see disclaimer at the end of this ezine.
{EZINE AD BIZ TOP SPONSOR}
NO ADS THIS WEEK
{DYNAVERT TOP SPONSOR ADS}
NO ADS THIS WEEK
{DCAC TOP SPONSOR ADS}
NO ADS THIS WEEK
{ESSENTIAL TEAM TOP SPONSOR ADS}
NO ADS THIS WEEK
{ARTICLE 1}
When Is A Niche Market Over-crowded?
Copyright 2004 By Willie Crawford
When investigating starting a business on the Internet, the
advice you値l very frequently get is to build a business in a
very targeted niche. You'll even be advised to find a niche
within a niche in some cases.
By focusing on a very tight niche, and offering only
products, services, and information within that niche, the
market naturally gravitates to you. The world will begin
recognizing you as the expert.
When someone is searching for information on that topic
in the search engines, since your site is so focused, it
naturally ranks higher. Since you've spent a lot of time
really researching the topic and related keywords, you
should naturally perform better in the pay-per-click search
engines too. Your focus will enable you to uncover
advantages that others miss.
As you initially choose a niche and begin to do your
research, you may notice that there is already a LOT of
people in that niche. There are already a lot of established
competitors. So you begin to doubt whether or not to get
into that market. How can you be sure that you're not
wasting your time by getting into an already saturated
market?
My rather bold statement to clients who ask me this
question is that as long as you differentiate yourself
sufficiently, you have NO competition.
If you enter a market where there are already a lot of
sellers, that's a good sign. It means that people are
interested in that product category.
If you check at the pay-per-clicks and there are already
500 bidders, that's a good sign. Usually, that means that
the demand is so high that it attracted all of those
bidders.
Your challenge, again, becomes to find a unique, unfilled
need in that crowded market and fill it. How do you do
this? You begin with research. Keyword research is the
easiest way to do it.
Here's how I begin, and how I often have clients begin...
Brainstorm, every term that you can think of related to
your anticipated niche. Then use a keyword research tool
to look for related terms. As you compile a list of more
and more terms related to your topic, you're doing two
things. You're searching for an under-served segment, and
you're looking for terms that you'll target in your search
engine marketing efforts later.
Absolutely the best tool that I've found for assessing the
competition in a given niche is a piece of software called
Ad Word Analyzer. With this tool you enter a single word
or phrase. The software then queries the Overture
(pay-per-click) search engine database. It finds all of the
related terms that people did searches on in the past
month.
Next, Ad Word Analyzer queries both the Google
AdWords and Overture databases to see how many
pay-per-click campaigns are already active. This gives
you a very powerful snapshot of:
- How many searches were done for each term last month
- How many webpages there are targeting each term
-The ratio of searches to webpages targeting the searched
term
- How many pay-per-click campaigns there are at Overture
targeting a term
- How many pay-per-click campaigns there are at Google
AdWords targeting a term
That is very powerful information! If you see that a lot of
people are searching on a term for example, but that there
aren't many merchants targeting this market, it may be a
good market for you. It may also not be a good market. It
is entirely possible that the reason no one is targeting the
market is because people interested in that topic are
largely unwilling to spend money on things pertaining to
the topic.
So a good place to start is with Ad Word Analyzer. It was
created by my friend, and fellow Floridian, Jeff Alderson.
You can get a copy of this essential tool at:
http://TheRealSecrets.com/adword-analyzer.html
This is the place to start in researching your market. Your
focus should be on doing keyword research and spending
a LOT of time investigating the market before you start
building a website or promoting a product.
Marty Foley and I have done two recent tele-seminars
centered around choosing keywords, using pay-per-clicks,
generating traffic, and increasing website conversions.
Altogether these two tele-seminars are more than 4 hour of
discussion and insights into building a finely-tuned
marketing machine. I encourage you to check these out.
You can grab both transcripts at:
http://MasterThePayPerClicks.com
Getting back to the very basic question of when is a market
overcrowded - it's overcrowded when you can't make a
satisfactory return on investment in that niche. What you
consider a satisfactory ROI is a personal judgment. It
depends upon what you could get if you invested your
resources in an alternative investment.
Frank, I don't see why you'd want to enter an arena where
the competition is already very fierce... such as Internet
Marketing. I've already shared with you (in earlier articles)
that there are people quietly making six or even
seven-figure incomes off in fairly obscure niches. My friend
John Evans wrote about nine such people in his book
Success Alert. This book is required reading for anyone I
mentor or coach and is available at:
http://Success-Alert.com
One final opinion on over-crowded niches.... Many people
get excited about a potential product until they start their
research. Then when they see that there IS competition,
they use that as an excuse not to go through with the project.
They then move on to another potential niche, and repeat the
process. After they've checked out 20 different niches, and
concluded that they're all too competitive, it's really time for
them to take a serious look at their thought process.
Hopefully you do thorough research, but don't let a little
competition stop you from entering a market. If there is no
competition in a market, it's often because others have already
investigated that niche and determined it to be a total waste of
time. Sometimes it's good to follow the crowd... Just figure out
a way to stand out in that crowd.
--
Willie Crawford has been teaching others how to build an on-line
business since late 1996. Frequently featured in radio, magazine
and newspaper articles and interviews, Willie teaches the average
guy what the top marketers are doing but seldom talking about.
Willie provides detailed how to information in his newsletter,
through his personal coaching, and at his annual how to workshop.
Subscribe to Willie's free course at: http://williecrawford.com/
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ess of their
own, they know in that very moment what kind they are going
to start. Then, there are the rest of us...
Knowing that we want to have a business of our own is not
enough. Many of us have struggled with the important
question of what type of enterprise we would like to start.
Franchises offer a simple pre-packaged money making idea,
but the cost of a franchise often makes it a prohibitive
option to most folks who contemplate going out on their
own.
For those who do not have a million dollars to buy a
McDonalds franchise, we must look to other ideas for our
own business.
There are literally hundreds of lucrative home business
ideas for you to choose from, which will suit every type of
personality and all levels of financing. From selling
information on the Internet as a infopreneur, to growing
delicious gourmet mushrooms for sale to restaurants and
catering companies; there is a pile of money to be made by
filling a need, for these and a host of other necessary
services.
Of course, actually liking what you do, will have a lot to
do with the success of your new venture, so be sure to pick
a home business that you'll enjoy running and that will
keep you motivated.
For example, if you're a math whiz, an accounting or income
tax service might be the ideal home business for you to
start. Perhaps writing is your forte and you'd like to
start your own home based copywriting service or
advertising agency. Each of these businesses can be run
successfully--and profitably from the comfort of your own
home.
Academia might not be your cup of tea, but maybe you are
good with your hands --- having a creative genius where
crafts are concerned. Craft items are red-hot sellers at
swap meets, country fairs and world wide over the Internet,
and they can provide you with solid profits. If crafts
don't interest you, then why not start a laundry service
with pick-up and delivery, or a shopping service for
shut-in's--even a companion service or granny sitter or a
doctor shuttle service; any of which, could be much in
demand, in and around your neighborhood or community.
When brainstorming new ideas for your future home business,
keep in mind the soul of any successful endeavor is
providing a product or service that others will actually
purchase in quantities. Satisfy the needs of your target
market, and your target market will keep you and your home
based business healthy, happy and profitable.
Below are some suggestions for home business ideas that
might help you decide on a suitable venture in which to
invest.
Multi-level-marketing (mlm), floral/plant service for
offices and hospitals, pooper-scooper service, dog walking
service, answering service, vending machine service, gift
basket service, homemade soap maker, mobile windshield
repair service, mobile tire repair service, income tax
specialist, researcher, freelance writer, business card and
letterhead designer, courier, shut-in/shuttle service,
landscaping service, tree trimming service, wood crafter,
carpenter, crafts and crafting supplies, pool cleaning
service, plants/nursery starts, growing herbs, growing
mushrooms, garage sale and swap meet vendor, proofreader,
private investigator, typing service, interior
decorator/designer, website design, wedding consultant, hot
lunch/snack vendor at local courthouses, pet sitting
service, pet grooming service, Internet entrepreneur,
paralegal, gourmet catering service, new media production,
mobile cosmetic technician, mobile nail technician, mobile
hair stylist, aerobics instructor, personal fitness
trainer, advertising consultant, companion service, small
printing service.
Ideas, ideas; hopefully the above ideas will give you some
fresh ideas of your own to mull over. A spring board if you
will, on which to dive into your own chosen home business.
When you work from home, any business you start has the
potential to explode into a perpetual gold mine! It just
depends on how much your home business is in demand around
your community or on the Internet. Your home business might
start slow and steady, regularly picking up clients as you
become more established. On the other hand, your chosen
home business may take off like wildfire, quickly becoming
too hot for you to handle by yourself (well done!). This is
the time to enlist the help of willing family members to
help you out in your time of need, which will make your
business into a friendly, family concern. This will also
help family members better understand your business and get
a grasp on the mechanics of profit.
Good luck in all your decisions and have fun with your home
business, which ever one you choose, and don't forget to
enjoy your newfound freedom!
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Stone Evans owns the Home Business Resource Directory where
bravenet.com