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Welcome to BIG AD EMAIL EZINE AUGUST 14TH 2004 issue
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{ARTICLE }

Test Your Knowledge With the Web Site Makeover Quiz

by Marcia Yudkin

"Huh?"  "Ouch!"  "Oops!" These may be the sounds of visitors
to your web site, turned off by mistakes in your wording,
design and navigation.  Confused or dismayed prospective
customers click away elsewhere.  Those who get the wrong
idea - or no idea - about your offerings also leave, never
to come back.

It's difficult to spot gaffes, blather and omissions at your
own site because you lack objectivity.  In addition, you may
be erroneously following highly flawed industry models,
believing that if leading companies do it that way, they
know what they're doing.  Not so!

Find out which mistakes to look for at your site and why. 
Fix these and your site moves much, much closer to
fulfilling its marketing goals.  If you're like most of the
participants in my recent series of teleclinics, the most
common web site blunders and left-out ingredients are news
to you.  Take this little quiz to discover how much you
know.

1.  If you sell professional services and hope to attract
traffic to your site, you should build it around this
principle:
a. Advertising in pay-per-click search engines pays off
best.
b. Offer referral fees to persuade colleagues to send you
qualified leads.
c. Your potential clients search primarily for information,
not necessarily for a service provider.
d. Simply build it and invite all your current clients to
visit.

2.  When you're selling products or services that people may
want to think about before purchasing, what element should
appear on every page of your web site?
a. Search box.
b. Your strongest testimonial.
c. Newsletter signup box.
d. "Recommend this site to a friend."

3.  The two most powerful words in critiquing your own web
site are:
a. "Fewer words!"  Less is more for persuasion.
b. "Forget prices." Never, never make prices easy to find.
c. "So what?" Always make clear why what you're saying
matters to the visitor.
d. "Play nice." Make sure you come across as charming and
gracious to get results from your site.

4.  Every site selling products MUST include:
a. The date the company first launched the web site.
b. The weight of any products that will need to be shipped.
c. Complete contact information for the company behind the
site.
d. Color photos of users with the products.

5.  What's the "grandmother test" and how does it relate to
web sites?
a. Every site needs a quiz like this, to better engage
grandmothers.
b. Since senior citizens are the fastest growing group of
web users, make sure they like your site.
c. You should ask someone who's never seen your site before
to try placing an order to make sure the process is user-
friendly enough.
d. Test the branding power of your site by showing your home
page to a grandmother and asking her an hour later what she
remembers.

You can find the answers to the quiz at
www.yudkin.com/websitequiz.htm .

Marcia Yudkin <marcia@yudkin.com> is the author of Web Site
Marketing Makeover and 10 other books.  A four-time Webby
Awards judge, she critiques web sites and performs web site
makeovers for clients.  Learn more about her detailed
critique sessions on five different kinds of web sites at
www.yudkin.com/websitequiz.htm .


   
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(3) Tupperware Fundraiser for Toys 4 Tots
Buy great products & Feel good about it too! A portion 
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