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Welcome to BIG AD EMAIL EZINE OCTOBER 16TH 2004 issue
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{ARTICLE }
 
Affiliate Communication
  
  by Sharon Housley
  
  Communication is Key! 
  When building an affiliate network communicating with 
  affiliates is important for merchants to maintain a good 
  relationship. An affiliate's web site targets visitors, who 
  may not necessarily view a merchant's web site, and 
  therefore expands a merchants market. An affiliate may not 
  be able to actively keep up with the merchants product, it 
  is important for a merchant to keep affiliate's informed 
  about new product information, sales, new releases, links, 
  graphics, promotions and special offers. 
  
  Keep in mind, not all affiliates are going to produce a high 
  volume of traffic, and importantly, visitors who want to 
  purchase a merchant's products or services. The occasional 
  gem makes the time taken well worth your effort. Talk with 
  successful affiliates, find out what they are doing to 
  effectively promote your software, and use that information 
  to assist those affiliates who are not as successful. 
  
  Assist affiliates in understanding your product; no one 
  knows your products like you do. For affiliates to drive 
  traffic that will convert to sales, they need to understand 
  the benefits of the product they are marketing. Once an 
  affiliate knows the product, they will be better able to act 
  as an extended sales force. In order for the affiliate to 
  make the effort, you simply must support them! 
  
  Make Communication Easy 
  Many 3rd party affiliate-tracking programs notify both the 
  affiliate and merchant of a sale. This can often be 
  automated and will create positive communication between 
  merchants and affiliates. Making an affiliate's role easier 
  will help them increase earnings and further promote a 
  merchants site.  
  
  Provide affiliates with great looking graphics and sample 
  text. Graphics that work best are those that highlight your 
  web site, yet fit the look of an affiliate's web site.  
  
  Newsletters are another great way to get information to 
  affiliates. Include tips and specific for affiliates, along 
  with general marketing advice that helps with site 
  promotion. If you are looking for software to manage 
  newsletters, I highly recommend Group Mail -. 
  http://tinyurl.com/23ljy  
  
  Affiliate Taboos
  An affiliate generates a sale for a product and the merchant 
  promptly decreases the commission. This sends a very 
  negative message to the affiliate, in many cases they've 
  taken a lot of time to place links, promote products and 
  because they've driven effective traffic their commission is 
  decreased. If its necessary to decrease a commission for 
  whatever reason, be sure to include a personal note 
  detailing the reason and letting the affiliate know that you 
  still support their efforts.  
  
  
  A Cheat?
  An affiliate sale occurs, you go to their website and don't 
  find any links you decide they must be cheating you! This 
  conclusion is simply a based on poor communication and 
  reporting. Many, many affiliates have multiple sites, very 
  few affiliate tracking programs allow affiliates to list 
  multiple sites, and in many cases the number of sites listed 
  do not accurately reflect the number of sites owned and 
  managed by the affiliate. Additionally many affiliates 
  manage opt-in newsletters that may result in sales, but 
  links are not visible on a website. An example of a popular 
  ezine often promoting affiliates is Lockergnome! 
  
  Links, Links, Links
  Keep your links valid! If you update a section of the site 
  or remove an offer provide a redirect or retain the link 
  saying that such and such offer has expired and a new one 
  has replaced it. It seems a waste to discard targeted 
  traffic because a special has expired. Be sure to 
  communicate with your affiliates, and if a link will only be 
  good for a specified length of time tell them up front. When 
  an offer expires notify affiliates a week prior to the 
  expiration with a reminder. This will give them ample time 
  to make any needed updates.  
  
  Added Incentives! 
  Affiliates love added bonuses for reaching goals or 
  specified levels of sales. Many of the 3rd party affiliate 
  vendors run contests and provide large incentives for their 
  top performing ones. Reward and praise successful 
  affiliates. 
  
  Affiliates tend to be experts in other areas, which relate 
  to a merchants business; therefore, by communicating useful 
  information, and helping affiliates increase their earnings, 
  they will give added exposure and increase your sales. 
  Communicating with affiliates will ultimately benefit 
  visitors of both sites. A little effort in the beginning can 
  mean big rewards in the long run.  
  
  About the Author:
  Sharon Housley manages marketing for NotePage, Inc. 
  http://www.notepage.net a company specializing in 
  alphanumeric paging, SMS and wireless messaging software 
  solutions. Other sites by Sharon can be found at 
  http://www.softwaremarketingresource.com and 
  http://www.small-business-software.net
 
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