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Welcome to BIG AD EMAIL EZINE FEBRUARY 19TH 2005 issue
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7 Powerful Business Secrets for the Entrepreneur

By Oliver P Rochester

Let's not waste time.  We all just want to get into high
gear, fast.  Tossing out all the fluff here are seven
nuggets about business for you to ponder.  You may be
seeing them for the hundredth time or the first time, but
they're still just as powerful.  Check off any you've
mastered and go right on to the next.

1.  Do you know what business you're in?  You do?  Well,
actually, you don't.  Actually, you're in the business
of marketing your business.  You've got a great
product AND you've got great service.  But do you have
great marketing?  Great marketing is the key to a
great business.  They need to be combined.  Great
business and great marketing.  No one can stop that
combination!

2.  Let's talk about marketing.  This is an absolutely
essential task that you shouldn't delegate.  Many have
tried and failed.  You're the only one who has the
passion, drive and ambition to do it right.  Marketing
is challenging, but if you ignore it, you'll perish!
You need to become the expert on marketing your
business.

3.  Everything needs to be balanced. Innovative and clever
beats spending loads of cash. But you need to take
care that your leading edge advantage doesn't suddenly
become your bleeding edge pain. The competition has
overlooked some niche; that's where the money is. But
don't wind up in left field!

4.  Plaster your Unique Selling Proposition (USP) on every
wall so you can't miss seeing it all the time. That's
how important it is.  It anchors your business and is
the cornerstone of your strategy when the times of
difficulty arrive.  Are you unsure of your USP?   That
uncertainty will certainly spawn a thousand future
problems.

5.  Do You Have A Plan?  It doesn't have to stay the same. 
It'll change. Without a plan, how will you know if
you're on track or just wallowing in the mud?  All
your business associates will respect you for having a
plan and knowing where you're headed.

6.  Forge great alliances. You're working for yourself
because you want to be your own boss, but you're in a
very big fishbowl. You're going to need help in that
ocean. Find joint partnerships and alliances. Join
several mastermind groups, and find a mentor. 
Actually, you could use two or three!

7.  Your business is your ship. You're its captain.  If
the ship is sailing YOU, all you've got is just a job. 
Your business needs to complement your personality,
and your business environment must be extremely
comfortable for you to be in.  If it's not, you'll
tend to be reactive rather than proactive.  Your
creativity is what nourishes you.  It's important that
your environment is supportive of this.

Count the number of check marks you made.  This list is not
easy.  But, of course, you were aware that your business
wouldn't be 100% sugarcoated when you started it.  The
promise of wealth and freedom still makes it worth every
minute.



About This Author.
Oliver P Rochester has had the most stringent boss of his
life for the last decade - himself. Employees come and go
but his boss stays the same, which is how he likes it.
You can read more articles about small business at
d Small Business

 

 

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