Welcome to BIG AD EMAIL EZINE MAY 22ND 2004 issue
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{ARTICLE 1}
Comparison Shopping and Starting an Internet Business
Copyright 2004 Don Berthiaume
Stop for a minute and think about how much we are, by
nature, comparison shoppers. How many times a day do we
compare things and make a decision based upon this
comparison?
And why is that? We could sit here and rattle off a number
of reasons. But it comes down to one thing – perceived
value. This perceived value is based upon our individual
tastes, desires, moods, feelings and expectations. Is it
what we want?
Information overload – too many choices
We have 4,952 channels on television and nothing on! We
have 24 varieties of peanut butter, 57 versions of the
“same product”; low sodium, no sodium, low fat, no fat,
regular, lite, ultra; 14 aisles of breakfast cereal. And,
as of my last check 7,930,000 search results in Google for
“start internet business”.
The power of persuasion
Most of us still work hard for our money and we don’t want
to see it go to waste. We often take advantage of choices
and choose what we feel is right based upon the information
we have at hand, or our knowledge base.
It is only when we are afforded no choices, given the
impression or made to believe there can be no other product
that would benefit us more, made to believe time is of the
essence we will lose out if we don’t act immediately – we
abandon our “comparison shopping”.
It is then we can be more easily persuaded into believing
what it is we “think” we want or need.
Seek advice
Sometimes we relinquish the responsibility of “comparison
shopping” to others; a committee, a professional in the
field, or someone who has done the necessary research to
help us decide.
Sometimes we gladly pay to be able to be advised “what we
want” or at least have the field narrowed down so we don’t
have to spend as much time choosing.
Your Internet business
Here you are today, wanting to start an online business or
make an existing one more profitable. But perhaps you lack
the specific knowledge on how to do it. So your first step
and every step thereafter is to seek out the knowledge that
you lack.
The averages predict it is unlikely you will "score the big
one" on your first attempt or any subsequent attempt.
Sobering as it is, less than 5% of all Internet businesses
survive.
Your mission, if you choose to accept it
Experts and so-called experts abound and are more than
willing to get you to spend your hard-earned cash on their
advice, their solutions. So what do you do?
You need to narrow down your selection to a smaller field
of experts who are included within the less than 5% who
have actually succeeded with their Internet business.
There is not one expert out there that, on their “sales
page”, offers comparison information for other, competing
programs. Their ad copy is intentionally made to make you
believe you have no other choice and you need to purchase
their plan and do it NOW, or at least before Midnight
tonight!
But you can wait. You don’t have to fall for the sales hype
or sense of urgency. That is what the ad copy is intended
to do, and that’s OK. You will find there are people out
there who earn a six-figure income coming up with this ad
copy and you will be using it yourself with your Internet
business.
The point is, in all likelihood the same offer will be
there tomorrow, you do have more time than Midnight
tonight!
So, in order to narrow down your selection, you need to
maximize your efforts – your time and your money. You need
to “comparison shop”.
Selecting an expert you can trust
Just make up your “long list”. Make a list of 75-100
“experts” that are out there promoting their strategies and
solutions and visit and read each of their websites.
Then, once you’ve visited each site, your task is to keep
narrowing the field. After visiting the sites, many of the
so-called experts will become apparent and can be taken off
your “long list”.
Here is a partial list of what I recommend you check out
with your long list:
· Understand the topics of information covered
· How informed does the expert really seem to be on his /
her “expertise”
· What is the expert’s background
· Program cost
· Guarantee
· Affiliations / Commissions
· Provision for customer assistance / support
· And finally, learn to read “between the lines” of the ad
copy.
Once you have the field narrowed down, come up with your
short list. Revisit the sites of your short list and review
the information provided on the sites once again.
Think about the different expertise each expert possesses.
Not all of the strategies and techniques will be used in
the early stages of your Internet business, but rather
later on as you grow it. Keep these experts in mind as
resources for your growth.
If you have questions or concerns, email them and ask your
question. Make sure your questions and concerns are
addressed.
Your goal is to narrow down your long list of 75-100 to a
short list of 10-15.
Will it be time consuming? Yes it will but it will be time
well spent. This list of 10-15 experts will be your
Internet business shopping list and the list from which you
will have all of the resources to have the potential to
make your Internet business a success.
The final key will be your desire, your willingness and
most of all your commitment.
----------------------------------------------------
Don Berthiaume is the owner/webmaster of “Internet
Marketing Plans – A Beginner’s Guide” and publisher of the
“Internet Business Start Guide". He spent many years as a
multimedia developer and has designed and developed
numerous websites.
His website can be found at:
http://www.thebeginnerguide.com
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