3 Steps To Effectively Increase Your Marketing Response
(c) Copyright by Eva Browne-Paterson

It's well known that internet marketers are in the business of marketing. To
become successful in business, it's crucial to actively promote your business
to gain new customers. Let's face it... No promotion, no new customers. It's
as simple as that.

If you've ever spent money on advertising before, you will know that it can be
a costly process. Whether the cost is measured in time, effort, money or a
mixture of all three - the one thing that counts the most is the results. A lack
of results from a marketing campaign can be a real disappointment.

More often than not, it is a case of hit-and-miss which leads to frustration
and a wasted advertising budget.

This article will explain three steps that you can take to gauge how effective
your marketing campaigns are and to rapidly improve the response rates of future
campaigns. It also brings to light some relatively unknown tactics that some
advertising companies are employing to rip-off their customers. I hope you're
not one of those customers... But you might have been already without even
realising it.

Step 1: T&T

You may or may not work out a proper campaign for your promotions, but let me
make a suggestion to you if I may? You really should be Tracking and Testing.
If you don't know how responsive a particular ad is, how can you possibly gauge
the ad's effectiveness? Not by guessing, that's for sure! It is essential that
you T&T because this keeps you in control of your earnings.

If your campaigns aren't creating the desired outcome - signups, sales, opt-ins
etc., something needs to be changed. By T&T, you can make changes, retest and
gauge the results to repeat the process until you do generate the necessary
effect and therefore increase your profits.

Step 2: Tweaking

What areas need looking at? Here is a short list of questions you can ask
yourself. The answer to these questions should be "Yes". If the answer is
"No", then simply tweak the item and T&T to produce a better response.

Ad Copy:
Does it have an eye-catching headline? Is it well written with the correct
grammar and punctuation? Have you edited it over and over to create what
you'd consider a perfect advertisement? Does it use hypnotic words and phrases
that grab the interest of the reader? Does it make the reader want to click
through to your web site while pulling out their credit card? If you wouldn’t
respond to the ad yourself, a rewrite is a must.

Product Demand:
If you truly aim to make sales, your advertising needs to be put in front of
the people who will want to purchase your product. Have you carried out or
have access to market research data on the product you are offering? If it's
a niche-target product, are you targeting the appropriate audience? Have you
polled your list or web site visitors to find out what they really want?
Feedback is precious and should be taken into serious consideration.

Sales Page:
Does your sales page load quickly? Does it look good to the naked eye without
making you frown or close the site in pain? Does it have an eye-catching
headline? Does it appeal to the reader's sensibilities and rouse their emotions?
Have you used short paragraphs? Have you included bullet point lists? Have you
refined the copy over and over again to make it as sharp as possible? Have you
made it so there are no unanswered questions for the customer to ask?

Order Page:
Have you included a guarantee that removes the risk taken by the customer?
Have you provided several payment options where applicable? Have you made
the purchasing process as quick and simple as possible? Have you included
your contact details?

Price:
If everything else appears to be set correctly but you're still not receiving
the response you need, consider revising the price and T&T. Use a split tester
if possible to see which price receives the better response (and it's not
always the cheaper price surprisingly). 100 is a good number to use for split-
testing. ie: If you're testing two pages, the first to receive 100 responses
is the one to adopt.

Step 3: QA

Usually QA stands for Quality Assurance and it still does, but in this
instance, it also means Quality Advertising. T&T and Tweaking can be an
ongoing process that you continually carry out using free or paid advertising.

There are many forms of advertising available on the internet. Free advertising
methods are excellent for T&T because they can illustrate how well an ad pulls
through an ezine or solo ad. You can also gauge how effective your sales page
is by click-thru statistics in traffic exchanges etc. But for now, let's
concentrate on the effective, paid advertising methods. Why? Because paid
advertising brings results... Well it should -- but it doesn't always!

It is imperative that you gauge the effectiveness of the advertising vehicle
that you are utilising through T&T. If you don't, you could be throwing your
hard-earned dollars straight down the drain.

If you have paid for an advertising campaign through a company and the results
are less than you hoped for, you need to look into why the results were dismal.
How do you do that? It certainly pays to ask questions and dig deeper to see
exactly how your advertisement is being delivered.

In fact, I can save you some time and really open your eyes to some marketing
methods that you probably didn't even know existed! These are methods that are
being used quite frequently by some online companies who provide traffic and
advertising services.

You really need to know about them now so you don't fall into that trap. Most
of us have already and didn't even know it, until now...

Click here to download my free report, "What Every Marketer Should Know Before
Paying for Advertising".

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If you utilise the 3 steps I've described above, you'll discover that your hard
work really does pay off. Increased profits can indeed be yours with the right
work ethic and the right quality advertising vehicle.

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About the Author: Eva Browne-Paterson lives in Australia and has been marketing
online for over 12 years. She has been publishing EvieB's New-Z since 2001 at
EvieB.com, is the CEO of INSTAPAY.net and partner in the JVMoneyMakers.com group.

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