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Welcome to BIG AD EMAIL EZINE OCTOBER 30TH 2004 issue
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{ARTICLE }
 

How To Keep Your Profits On Course

By John J. Taylor

Have you ever flown an airplane? Have you ever watched a
pilot as he flies from one airport to another? Would you be
able to guess what percentage of the flight is spent exactly
"on course"?

This may be a surprise to you, but an airplane flying
between two points spends about ninety percent of the flight
time off course! This is simply because of the influence on
the plane by the wind and the external air pressure.

To stay on course the pilot has to constantly monitor his
instruments to check his altitude and his compass bearing;
he must then make minor adjustments to compensate for the
effects that the air pressure and the wind are having on the
speed, altitude and direction of the plane.

What's that got to do with me making a profit? You might
ask. Well, I'm glad you asked. You see, if you want a
successful online business you must take into account a
number of different factors that can influence your ability
to make profitable sales.

What effect are your competitors having on your business? Is
the economy buoyant or sluggish? Is the demand for your
products and services increasing or decreasing? How
effective are your advertising campaigns? How effective are
your Pay Per Click campaigns?

Just like a pilot must monitor his instruments to stay on
course, so must you monitor your sales and marketing
activities to ensure you are on track to make a profit.

Reviewing and analyzing the effectiveness of your
advertisements, your sales copy, your ecommerce system and
the other critical elements within your entire sales process
will allow you to identify strengths and weaknesses. You
will then have the knowledge that will enable you to
capitalize upon your strengths and to address your
weaknesses.

Testing and tracking is a critical sales and marketing
activity and something that you must focus on if you are to
steer a profitable online course.


Copyright © John Taylor 2003.

About the Author:

John Taylor is the author of "Learn over Twenty ways To
Improve Your Conversion Rate and Multiply Your Profits" - A
Special Report that contains a wealth of information on
professional testing and tracking techniques that can boost
your conversion rate and generate increased profits. To
learn how testing and tracking can boost your profits click
this link now: http://www.test-and-track.com

 
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